Knit Sound's First Product Is a $999 Fabric-Wrapped Dolby Atmos Soundbar

A new American home-audio brand has arrived with a product that looks less like a soundbar than a long, firm cushion. Knit Sound Company, based in Ada, Michigan, launched the Knit Form on 10 November 2026 at $999, sold only through its own website, KnitSound.com. The pitch is unusual for a category that has spent a decade competing on channel counts: the Knit Form is wrapped almost entirely in textile, carries no logo on its front face, and comes in five colourways.

What the Knit Form is

The bar measures 46 inches wide (about 117cm) and 3.5 inches tall (about 9cm), with StereoNET giving a depth of 13.7cm and a weight of 6.4kg. Knit says it is designed to partner televisions of 55 inches and larger. An optional flush wall bracket is offered at $79.

Knit claims a 5.1.2-channel Dolby Atmos presentation driven by 14 channels of Class D amplification, with bass handled inside the cabinet so that no separate subwoofer is required. The two published descriptions of the driver layout differ slightly in vocabulary: StereoNET describes two integrated mid-bass woofers with passive radiators plus a vertical voice array using two time-aligned tweeters, while The Gadgeteer and the company's own announcement refer to dual built-in subwoofers and a centre voice array. Either way, the intent is the same — one box, no satellite, no sub hiding behind a sofa. Knit has not published amplifier power figures or a frequency response, so the channel and amp counts are claims rather than measured behaviour.

Connections are deliberately sparse

There is a single HDMI eARC/ARC port, with an Ultra High Speed HDMI cable supplied in the box, plus Bluetooth 5.3 with Auracast broadcasting to compatible headphones and hearing aids. That is the extent of it. The Knit Form has no network setup of its own; where AirPlay, Google Cast and Spotify Connect are mentioned, StereoNET's framing is that these arrive through a compatible television rather than from the bar itself. Anyone expecting to add the Knit Form to a multiroom system as a Wi-Fi endpoint should read the connection list carefully before assuming otherwise.

An optional companion app, simply called Knit, handles over-the-air firmware updates and sound modes. StereoNET lists TV, music, dialogue and sports presets alongside a Voice Focus setting and a Night Mode. The Gadgeteer reports that the underlying software platform is named Ada — Adaptive Design Architecture — a nod to the company's home township.

The textile is the point

The exterior is covered almost entirely in a material Knit calls Threadform, which the company says was developed in partnership with a fourth-generation European textile mill. The five finishes are Cloud White, Slate Black, Pebble, Sandstone and Ember, and there is no branding on the front. The clear intention is a piece of furniture that disappears into a living room rather than announcing itself as black plastic under the television — an approach closer to how soft furnishings are sold than how AV hardware usually is.

That ambition is reflected in who is backing the company. Knit Sound was founded by CEO Joel Sietsema, who has spent around two decades in performance audio and was most recently a senior product and brand leader at Sound United, then the parent company of Denon and Marantz. Strategic investors and advisors include Brand Foundry Ventures — whose general partner Andrew Mitchell was, according to the company's announcement, an early investor in Warby Parker, Olipop and Graza — and the interior designer Nate Berkus. The Knit Form is not a Sound United or Denon product; it is an independent first release from a new company.

Buying it, and where

The Knit Form is available now, exclusively from KnitSound.com, with free ground shipping to the 48 contiguous US states. The Gadgeteer reports a 30-day at-home trial. StereoNET notes that Australian, UK and European pricing and availability have not been announced, and Canadian availability is listed as to be announced. No warranty term has been published.

The trade-offs worth noting

A direct-to-consumer, single-port soundbar is a sharply defined proposition, and the sharpness cuts both ways. In favour: one cable to the television, no subwoofer to place, no app required for basic operation, and a finish designed to sit in a room rather than fight it. Against: there is no second HDMI input for a console or disc player to pass through, no optical fallback listed, and no independent network streaming, so the television is doing all the source switching. Buyers outside the United States currently have no announced route to one at all.

There is also the practical question that any fabric-wrapped audio product invites — how a knitted surface fares in a living room with pets, dust and children over a period of years. Knit has not published anything on cleaning or replacement covers, and no published listening impressions of the Knit Form exist yet beyond the company's own claims, so performance against the 5.1.2 badge remains to be independently assessed.

What the launch does signal is a reading of the market in which the barrier to a better television sound is not specification but appearance. Whether that reading is correct will be answered by how many people buy a soundbar from a website they have not heard of, in a colour called Pebble.

Dollar figures quoted here are the company's official US prices; where conversions appear elsewhere on this site they use ECB reference rates for 10 November 2026.